Lefay Resorts Identity
Lefay Resorts offers quintessential eco-SPA experience with unrivaled level of service and a fresh take on luxury.
When we met, Lefay Resorts was undergoing a strong and ambitious expansion, evolving into the Italian reference brand in the international market of luxury wellness holidays through the creation of a collection of eco-resorts according to the Italian style and living.
The branding was in need of a reinvention to articulate the sophisticated nature of this growing company.
MamaLab worked closely with the marketing team to define the brand’s next era and to create a whole new Lefay universe, developing a new brand strategy, tone of voice, visual identities, naming hierarchy and design to bring the brand DNA to life.
A new brand identity and design language to communicate the new Lefay luxury wellness: space, nature, silence, quiet but attentive service to every detail.
A brand format that could scale across multiple properties over time.